Sony FX3 Full-Frame Cinema Camera
$165/day$495/wk
Cameras
Blackmagic Design 12K Cinema Camera (URSA)
$400/day$1,200 / week (3× day)
Blackmagic's 80-megapixel Super35 flagship — 12K at 60fps, 8K at 120fps and 4K Super 16 at 240fps, with an interchangeable PL mount, built-in NDs and dual CFast / UHS-II recording. Oversampling from 12K delivers the best 8K and 4K images with the subtle skin tones of high-end stills cameras.
When it’s the right call
When detail is the deliverable — commercials, VFX plates, or anything you plan to crop, reframe or stabilize in post. 12K gives you room to finish in 4K and still punch in 3x without losing sharpness. Overkill for run-and-gun days.
Where to set it up
Arrives as a complete built kit — handles, URSA viewfinder, swing-away matte box and NiSi filter set are all in the case. Best on real support (the OConnor 1040 system carries it properly) with CFast media and gold-mount batteries.
Get the most out of it
- Shoot Blackmagic RAW — you can change ISO and white balance after the fact
- Frame loose and reframe in post: one take can yield a wide and a close-up
- It eats storage — add the 1TB CFast card to your list
- Pair the Nucleus-M for focus pulls; at 12K, focus is unforgiving
More in Cameras
Blackmagic Design Pocket Cinema Camera 4K
$91/day$273/wk